These infographic advertisements might seem simple but working on them was probably one of my favorite parts. This was one of the first times. I got to work on such a different target audience and I love how simplicity works to my advantage.

​

For this project, I chose to base it on 35-45-year-old males. They would be middle class with an interest in politics and economics. I love the idea of a
duo-tone advertisement where the imagery is very static but inviting. Even though the graphs have a very simple approach, they have a very clear message. All 3 of the ads work together in unison with the typography, color choices, and simplicity.