88.9 is a Milwaukee radio station. They were looking for a lock-up to their existing logo. They introduced four different radio stations and wanted new looks that still compliment their logo. 

 

I chose to give each of the channels a different look because they all have very different, unique, qualities. Each of the logos has to stand on their own but also look bold and energetic on their own. I chose to make all of the posters very geometric. I photo blocked out geometric shapes on each of them to give an illusion of color blocking. Each image chosen is a representation of the characteristics each radio station has. Overall, the pop of color makes the logos stand out, yet work together in unison.